Grow faster. Yet stay lean.

Our clients stay lean while GoDemandGen digital marketing professionals augment their team, accelerate their demand-generation, shorten their sales cycles, and narrow the gap between  Sales and Marketing.

We don't mess around. Digital Marketing professionals in the GoDemandGen lean demand-generation strike team make sense of all the noise and deliver maximized ROI on your marketing investments.

GoDemandGen delivers value in two modes:

1. Engage ongoing, outsourced (or 'fractional') VP-level expertise: Raquel Hirsch

Raquel Hirsch brings a market-based perspective to C-suite executives and their teams to help crystallize strategy and implement their growth vision. With a strong bias towards action, Raquel identifies exactly what needs to get done to grow the business, then flawlessly executes, and delivers data-supported business results.

Since many of our clients have a trusted internal marketing and demand-generation team, for them Raquel lowers corporate risk by working with the client's own in-house resources, training and coaching them to take performance from ‘Good’ to ‘Outstanding’.

Raquel often augments internal teams by bringing in razor-sharp expertise, when and where needed, through the GoDemandGen network of select Digital Marketing professionals with proven expertise and a track record of years working with Raquel.

2. Scale your growth via proven team members, experts in demand-generation

Companies at all stages of growth needs experts, but not all companies need full-time experts in-house.

GoDemandGen team members help clients reach their growth objectives by leveraging and supplementing their in-house resources with senior expertise when and where needed.  This team of industry-leading professionals have the experience and expertise to quickly and efficiently implement aggressive go-to-market strategies and tactics, and then be done.

Services include:
* Outsourced Demand Generation strategy
* Brand strategy and positioning
* Website design, development and operations
* Web Analytics* Search Engine Optimization (SEO)
* Email & Nurture Marketing Automation* Turnkey content-driven Blog
* Digital Project Management
* RFP for Paid Search and Social
* Video for digital marketing
* Social Media campaigns
* Account-based Marketing (ABM)

About Raquel Hirsch

Since successfully selling the startup she founded (, the premier Conversion Rate Optimization full-service agency, sold in 2011), Raquel has been working as an 'Executive for Hire' for clients in Canada and the US, both B2B and B2C, small to SMB companies, with special focus in High Tech.

• Senior Exec, specializing in turnarounds and fast ramp-ups
• Proven track record building cross-functional teams in companies in hyper-growth
• Remarkably capable at bridging the divide between Marketing and Sales
• Recognized track record as both entrepreneur & intrapreneur
• 25+ years’ experience
• Popular keynote speaker at Conferences, both in North America and Europe
• MBA grad
• Extensive volunteer experience
• Active mentor
• Multilingual (5)

Clients include a range of companies from software to e-commerce to healthcare to welding robotics:
Kira Systems, Intelex Technologies, Vidyard, ScreeningCanada, Novarc Technologies, Centric Health, Cymax, Hootsuite, Central1, Cathay Pacific Airways, Microsoft Business Solutions, Pan Pacific Hotels, Blast Radius, 20/20 Properties, The Insurance Corporation of BC, Vancouver 2010 Olympic Bid Committee -- and many other *brilliant* companies.  

All clients share the same fundamental challenges and needs:

  • Developing a solid, metrics-based demand-generation strategy
  • Improving the overall marketing budget performance and optimizing online conversions through email, website, Paid Search, Paid Social, and more
  • Scaling the marketing function as needed by structuring the Marketing department, setting compensation levels, hiring new talent, and more
  • Alignment of Marketing and Sales teams

You can learn more about Raquel on LinkedIn, or get in touch with her here.

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Meet the awesome team behind Spoon. We’re bridging the gap between the world’s oldest and largest industry and a future where technology can be used to solve our hardest problems.

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