Grow faster. Yet stay lean.

Our clients stay lean while GoDemandGen digital marketing professionals augment their team, accelerate their demand-generation, shorten their sales cycles, and narrow the gap between  Sales and Marketing.

We don't mess around. There are no "juniors" here!

The professionals in the GoDemandGen lean demand-generation strike team make sense of all the noise and deliver maximized ROI on your marketing investments.

GoDemandGen delivers value in two modes:

1. Project-based demand-generation engagements

GoDemandGen Team members bring razor-sharp expertise when and where needed to fill the full function at an expert level. And then leave.

Most popular engagement for early-stage companies where the expert is only needed on a project basis (where it is overkill to hire full-time) include:

* Foundational Marketing Solution
Value Proposition Workshop
- Lean Brand Identity
- Conversion-driven Website
- SEO & Content Strategy

* Marketing Automation Onboarding and Set Up

* Real-time Branded AdWords Optimization Automation

Most popular engagements for funded companies in hyper-growth
where investors demand results faster than the company’s ability to staff up, include:

* Conversion Readiness Solutions
Web Page Conversion Optimization Audit
- Website Conversion Optimization Strategy

* Turnkey Email & Marketing Automation Solutions
Email & Marketing Automation Audit
- Marketing Automation Onboarding and Set Up

* Better/Best Search Optimization Solutions 
AI-driven Branded AdWords Optimization Audit 
- Real-time Branded AdWords Optimization Automation

2. Ongoing Retailer demand-generation engagements

Companies at all stages of growth need experts, but not all companies need full-time, in-house experts.
GoDemandGen team members work with clients’ in-house resources, training and coaching them to take their performance from ‘Good’ to ‘Outstanding’.

This team of industry-leading professionals, with the experience and expertise to quickly and efficiently implement aggressive go-to-market strategies and tactics, leverage and supplement clients’ in-house resources with senior expertise when and where needed.

Optimal for companies with trusted internal marketing team members who need to speed up their skills development to ‘world-class’

Most popular retainer demand-generation engagements include:
* Search Engine Optimization (SEO)
* Marketing Automation
* Turnkey content-driven Blog
* Web Analytics

About Raquel Hirsch, Founder

Since successfully selling the startup she founded (, the premier Conversion Rate Optimization full-service agency, sold in 2011), Raquel has been working as an 'Executive for Hire' for clients in Canada and the US, both B2B and B2C, small to SMB companies, with special focus in High Tech.

In 2018, she founded GoDemandGeneration Inc. with the vision to match her extensive network of demand-generation experts with clients. Raquel has worked with every single one of the experts in the GoDemandGeneration, and has an uncanny ability to deliver the precise level of expertise the client needs at this point in time, without jeopardizing the client's ability to develop in-house core competencies.

• Senior Exec, specializing in turnarounds and fast ramp-ups
• Proven track record building cross-functional teams in companies in hyper-growth
• Remarkably capable at bridging the divide between Marketing and Sales
• Recognized track record as both entrepreneur & intrapreneur
• 25+ years’ experience
• Popular keynote speaker at Conferences, both in North America and Europe
• MBA grad
• Extensive volunteer experience
• Active mentor
• Multilingual (5)

Clients include a range of companies from software to e-commerce to healthcare to welding robotics:
Kira Systems, Intelex Technologies, Vidyard, ScreeningCanada, Novarc Technologies, Centric Health, Cymax, Hootsuite, Central1, Cathay Pacific Airways, Microsoft Business Solutions, Pan Pacific Hotels, Blast Radius, 20/20 Properties, The Insurance Corporation of BC, Vancouver 2010 Olympic Bid Committee -- and many other *brilliant* companies.  

All clients share the same fundamental challenges and needs:

  • Developing a solid, metrics-based demand-generation strategy
  • Improving the overall marketing budget performance and optimizing online conversions through email, website, Paid Search, Paid Social, and more
  • Scaling the marketing function as needed by structuring the Marketing department, setting compensation levels, hiring new talent, and more
  • Alignment of Marketing and Sales teams

You can learn more about Raquel on LinkedIn, or get in touch with her here.

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Meet the awesome team behind Spoon. We’re bridging the gap between the world’s oldest and largest industry and a future where technology can be used to solve our hardest problems.

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