Website Conversion Optimization Strategy
Get the strategy to systematically optimize the conversion rate across your entire website and all your funnels.
If your first impulse is to start running conversion optimization (CRO) experiments on the ‘obvious’ web pages on the site, stop right there.
Instead, let’s first understand what is happening across your entire website and prioritize the opportunities. Let’s understand your current user behavior and identify the biggest leaks in funnels, drops in conversion, and key opportunities for optimization that will drive meaningful growth. Then we'll prioritize the most & best opportunities to improve your website conversion rate so you get more business from the same web traffic.
We will surface insights and findings and prioritize proposed CRO tests with evidence supporting each hypothesis. The outcome will be the roadmap for CRO answering the question, “What should we be testing first, second, later”?
- Data analysis and user behavior analysis
- Full heuristic evaluation of high volume pages/funnels
- Conversion-focused design audit of high-volume pages
- Copy and messaging analysis - reviewing current messaging, value proposition and content on site
- CRO test hypotheses
Optional: Don't have the people to execute on the recommendations? We can get the Optimization Strategy recommendations implemented for you too!